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July 27, 2021

If you had to choose the food product that best represents the shelves of the Venezuelan family, that would undoubtedly be the Harina P.A.N., acronyms of the commercial brand which initially meant: National Food Products. La Harina P.A.N.

What is “Harina PAN”?

 It is precooked corn flour that is obtained by grinding the cereal and processing it by different methods, with which traditional Venezuelan meals are prepared such as Arepa, Hallaca, Cachapa, Hallaquitas, buns, and other typical dishes.

When did it come to the Venezuelan Market?

It came out to the Venezuelan market in 1960 and to date it is marketed in most of the countries of the continent, including the United States, a country in which an Empresas Polar plant has resided since 2014, in the city of Greenville, Texas, raising thus its productive scale, supplying the Hispanic community in that country and exporting the product to various markets.

How was “Harina PAN” born?

The Harina P.A.N. was born from the need to replace the traditional process to date of pillar, cook and grind the corn to generate a consistent dough with which to prepare different final foods, mainly arepas, for which, since its launch on the market, it is only enough to add water and salt to the precooked flour, thus obtaining the same flavor, aroma, and texture of the traditional Venezuelan arepa.

The birth of the product dates back to the mid-fifties of the last century, where Engineer Luis Caballero Mejías registered the patent for his new invention which would revolutionize the country's gastronomy, precooked corn flour, the basis of the traditional and popular Venezuelan arepa. However, due to health problems, Caballero Mejías was forced to sell the formula to Dr. Mendoza, owner of Empresas Polar, and even died in Caracas in 1959, a year before the final launch of the product on the market, which was launched with the slogan "The piladera is over!", the final objective of Engineer Caballero Mejía. As soon as it was launched on the market, the product was a resounding success, since 5,280 kilograms of flour were sold on the first day. So later it would become 50,000 kilos in the first month. By 1961, more than a million kilos a month were being sold, which made clear the success of the product in the Venezuelan market.

Where is this product marketed?

Currently, the product is marketed in various parts of the planet, mainly in countries where there are large communities of Venezuelans and Colombians, such as the Dominican Republic, Ecuador, Peru, Argentina, Chile, Panama, Costa Rica, Mexico, the United States, Canada, Portugal, Spain, France, and Italy, and it is also distributed in other nations where precooked cornmeal is a generally consumed food, such as in Guatemala, Kenya, and the United Arab Emirates.

 

What nutritional properties does Harina PAN have?

Corn, the raw material of Harina P.A.N., is a very complete cereal that mainly contains vitamins A, B, and E, as well as countless minerals, which promote metabolism in the body, as well as a soluble fiber and starch content that prolongs the feeling of satiety, thus helping weight-loss diets. Corn flour is suitable for celiac and gluten intolerant diets, and for those who suffer from eczema or dermatitis, as it has antiseptic and healing properties.

 

What varieties of this product are there?

To improve its nutritional intake and variety of end products, La Harina P.A.N. It has evolved over time and currently, there are varieties in its design and presentation depending on where we mainly have Harina P.A.N. of Yellow Corn, Harina P.A.N. for Cachapas, the Harina P.A.N. of white corn and Harina P.A.N. Sweet corn mix, among other more specific models such as Harina P.A.N. of the extra-soft White mixture, the Harina P.A.N. for frying, the Harina P.A.N. Cob and Flour P.A.N. of the integral mixture, with corn flours and oats together with corn bran.

 

 

Harina P.A.N. yellow corn

The Harina P.A.N. Sweet corn mix is another variant of the original Pan Flour, which is indicated to prepare typical recipes of sweet corn, cornbread, sweet rolls, sweet corn croquettes, corn arepas, cachapas, wrapped, sweet tamales, muffins, cakes, among others. Its price in the United States is around $ 3.30 in supplies that market this type of model.

 

 

Harina P.A.N. for Cachapas

The Harina P.A.N. for cachapas, yellow sweet corn, is an ideal presentation to make Cachapas, which is a type of tortilla prepared with corn, milk or water, sugar and salt, similar to a pancake, with a sweet flavor, which is a traditional food and representative of Venezuela and is generally accompanied with margarine or butter and a typical cheese from the Llanos, although at present it is complemented with a great variety of foods such as meat and shredded chicken. It is a gluten-free flour and perfect for lovers of gastronomy. Its price in the United States is around $ 2.70 in supplies that market this type of model.

 

 

Harina P.A.N. white corn

The Harina P.A.N. of white corn, Whole Grain, is another of the varieties of the Bread Flour product, which is made with whole corn grains and is naturally low in sodium and cholesterol, it is a good source of fiber, with which you can make all the traditional corn recipes. It was specifically designed for consumers who care about their health and the well-being of their family, without sacrificing the original flavor of P.A.N. Its price in the United States is around $ 3.50 in supplies that market this type of model.

 

 

Harina P.A.N. Sweet corn mix

The Harina P.A.N. Sweet corn mix is another variant of the original Pan Flour, which is indicated to prepare typical recipes of sweet corn, cornbread, sweet rolls, sweet corn croquettes, corn arepas, cachapas, wrapped, sweet tamales, muffins, cakes, among others. Its price in the United States is around $ 3.30 in supplies that market this type of model.

 

In addition to acquiring a quality product that is ideal for preparing the most varied recipes of Latin American gastronomy, from arepas and cachapas to the most elaborate desserts and snacks, the consumer would be acquiring a brand that represents a country that currently does not present the best situations, where the Harina P.A.N More than a product, it represents a symbol of the Venezuelan country, since apart from feeding millions of Venezuelan Families daily for decades, this brand has made notable efforts in recent years to remain in the local market, thus combating the impoverishing process that it currently presents. the country.gr