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November 21, 2021

Throughout its history, Venezuela has welcomed different foreigners who sought to undertake in the country.

Since Venezuelans have been characterized by being risky and resourceful, by maintaining a creative and entrepreneurial nature, especially when it comes to their food tastes and the consumption of them.

This great curiosity to learn new things and to enjoy international flavors, has caused the country to be an attractive place for companies of great denomination and growth that are abroad, and that obviously seek to expand their market share.

This is the example of Nabisco and Kraft Foods, consumer food and beverage companies that have established important cookie segments in the interior of the country,

or the history of the Puig industry that today is important and known among Venezuelans, maintaining an absolute leadership compared to other transnationals and whose history is a model to follow of improvement, effort and commitment.


That is why we invite you to know these and more curious facts, as well as the history of several of the best-known cookies in Venezuelan territory,

such as the Maria cookie, in addition to know how they have been extremely delicious and adored among Venezuelans.

The Maria Cookie.

This flagship cookie that has been a delight among millions of Venezuelan children since the beginning of the 20th century.

The Maria cookie is sweet and has the peculiarity of being able to soak in hot milk without falling apart, since it contains little moisture and is low in fat and sugar.

They are usually round and contain Maria's name engraved on one side or on the top, this being the general presentation in Venezuela and in various parts of the world.

Where is it from?

Internationally, its birth dates in London in 1874, created by Peek Freans, an English biscuit company.

It was held in commemoration of the marriage between Duchess Maria Aleksándrovna (hence the name) and Prince Alfred I, son of Queen Victoria.

Since then, several companies began to create their versions of the Maria cookie since they were very well received, in that as a curious fact, in the beginning the name "Maria" corresponded to a specific commercial brand, but over time it has become generalized to such a point of being known so worldwide.

 How did it get to Venezuela?

The Maria cookie arrived in Venezuela from Don Juan Puig Canals, after founding his first factory in Mexico, which turned out to be a failure due to Pancho Villa's revolution and after marrying Juana Márquez and making a stop in Puerto Rico.

In 1911, at the age of 26, and after different businesses of various kinds such as pasta, chocolates and candies in the country, he inaugurated his first cookie factory in Caracas,

This being the birth of the Puig company, a name that gives allusion to its founder and who would be highly recognized in the future of the Maria cookie in Venezuelan territory.

 Why could we affirm that the Puig Company is a brand that alludes to effort and the value of never giving up?

The company, despite its resounding success and current popularity, went through several tragic moments that could have prevented its expansion in Venezuela.

Among them, the death of the founder in 1917, which caused his brother and his wife to take over the factory and later José Puig, Juan Puig's son, or numerous fires throughout its history.

  However, La Maria managed not to fade, thanks to its powerful advertisements such as the well-known "Maria returned" after a tragic fire in 1969.


Are Puig Companies the only ones to manufacture Maria cookies in Venezuela?

No, they are also produced by Galletera Carabobo and Caledonia cookies, also for a time the world-famous company Nabisco launched a version of the Maria cookie called Marbu Dorada, but that was a resounding failure, causing it to be on the market for a short time on Venezuela.

How can Maria cookies be eaten?

The Venezuelan eats them alone or wet with milk, coffee, chocolate, and tea.

There are also people who eat them as a sandwich between 2 cookies, joining them with butter, condensed milk, arequipe, among others.

It is also used to prepare cold cakes such as the so-called marquise.

In conclusion, despite being an amazingly simple cookie, it is a delight and extremely versatile biscuit, which is consumed as a snack, sweet, dessert, breakfast and much more.